Set Up a Mailing List on Squarespace
Email marketing is a powerful tool for growing your business, and Squarespace has been making major improvements to its email marketing features.
I love to use these tools as a web designer to help build targeted mailing lists and nurture leads effectively.
In this guide, I’ll show you how to create and manage mailing lists on Squarespace to maximize engagement and conversions.
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Step-by-Step Guide to Creating a Mailing List in Squarespace
Follow these simple steps to set up a mailing list on your Squarespace website:
1. Access Your Contacts Section
Go to Email Campaigns > Contacts
Under Contacts, select Lists and Segments to manage your subscribers.
2. Create a New Mailing List
Click on Create Mailing List.
Enter a name for your list (e.g. “Lead Magnet Subscribers” or “Homepage Perfection Workbook”).
Click Save - your mailing list is now ready to use!
3. Add Subscribers to Your Mailing List
Once your list is set up, you can start adding subscribers in three ways:
Manual Entry - Add individual subscribers by entering their email, first name, and last name manually.
CSV Import - Upload a list of subscribers via a CSV file for bulk import.
Newsletter Block - Connect a Squarespace newsletter block to collect emails directly from your website.
Why Use Segmented Mailing Lists?
Segmenting your mailing list allows you to send personalized emails tailored to different audiences. For example, I’ve created mailing lists for:
Module 1 for Free - Subscribers get the first module of my course.
Homepage Perfection Workbook - A free guide on optimizing homepages.
$25,000 Website Blueprint - A guide on how to create high-value websites.
By segmenting these lists, I ensure each subscriber receives relevant content, improving open rates and engagement.
Final Thoughts
Squarespace’s email marketing tools have become incredibly powerful for web designers and business owners.
Whether you're building a client list, offering freebies, or nurturing leads, setting up an effective mailing list is crucial for success.
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